For Spanish: Haga clic aquí para acceder al kit de herramientas
Labour trafficking is a serious issue in Canada, especially for migrant workers who are at higher
risk due to precarious immigration status, isolation and language barriers. While many migrant
workers experience a welcoming opportunity with fair pay, safe accommodation and working
conditions, far too many do not.
Migrant workers need better access to accurate information. Not knowing their rights, who to
trust, or where to go for help are significant barriers to overcome. Unfortunately, it can be
difficult to reach migrant workers, as most information flows through their employers or
government agencies and is not in their native language.
To help bridge this gap, The Canadian Centre to End Human Trafficking (The Centre) is
launching a campaign to reach migrant workers directly and we are asking for your assistance
to help raise awareness. Our initiative supports migrant workers being exploited and/or at risk of
labour trafficking by informing them of their rights. We also highlight the Canadian Human Trafficking Hotline (1-833-900-1010) as a resource if they are being exploited, have questions
about labour trafficking, or are curious about supports or services that may be accessible to
This year, our campaign focuses on migrant workers in the agricultural sector. However, we
hope our messaging resonates with any worker experiencing violence, abuse or exploitation.
The campaign includes the following:
- Advertisements on social media – predominantly Facebook and Instagram – in
English and Spanish.
- Public digital advertising in English, Spanish and French placed around key gathering
spots in communities with a high concentration of agricultural migrant workers.
How You Can Help
We are providing this Digital Toolkit with the hope that you will share this important information
in your community; raise awareness of labour exploitation and trafficking; inform workers of their
rights; and show workers they are not alone, and that support is available.
Please see the following links to various campaign elements:
- Backgrounder on The Centre – information about us and the Canadian Human Trafficking
- Social Media Assets and Sample Captions – you can share advertisements, sample
captions, and hashtags on your social media channels. CAPTIONS and VISUAL ASSETS (1,
2, 3, 4, 5)
- Posters – versions of our public digital advertisements aimed at migrant workers. These
posters can be printed for your bulletin boards, walls or windows and posted in key gathering
places for migrant workers in your community. Please ensure you have the necessary
approvals for any public postings. LINKS: (1, 2, 3, 4, 5)
- Information Cards – small and discreet, these cards include the number for the Hotline and
can be ordered for free from The Centre and delivered to your organization. LINK
- “It Happens Here” – our latest report compiled in collaboration with FCJ Refugee Centre
and Legal Assistance of Windsor (LAW), summarizes findings from focus group discussions
with migrant workers in early 2022. LINK
- Media Materials – news releases and visuals from our labour trafficking public education
outreach timed around National Human Trafficking Awareness Day in February 2023. LINK
- Fact Sheet – critical information on this issue and survey statistics on how Canadians view
labour trafficking. LINK
- The Centre Website/Human Trafficking Resources – our website offers information on
human trafficking in Canada and our work in this area, as well as general resource material
to help propel your work on a community level. LINK
We hope you find the information useful. Thank you in advance for helping us raise awareness
of this issue and for sharing the Hotline number. Only by joining together can we stop human
trafficking and transform Canada into a true land of opportunity for everyone, including our
essential migrant workers.